IMAGE CREDITS: SCREENSHOT/YOUTUBE . Shaving supply company Gillette is trying to change cultural norms with a new ad campaign aimed at men challenging them to “shave their toxic masculinity.” The ad, called “We Believe,” kicks off with a flurry of news about #MeToo, bullying, and masculine behavior, while showing various men saying “Boys will be boys.” The ad then rehashes Gillette’s classic tagline, “The Best a Man Can Get,” by asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.” Read more