GILLETTE AD CHALLENGES MEN TO SHAVE THEIR ‘TOXIC MASCULINITY’

Gillette Ad Challenges Men to Shave Their ‘Toxic Masculinity’
IMAGE CREDITS: SCREENSHOT/YOUTUBE.

Shaving supply company Gillette is trying to change cultural norms with a new ad campaign aimed at men challenging them to “shave their toxic masculinity.”
The ad, called “We Believe,” kicks off with a flurry of news about #MeToo, bullying, and masculine behavior, while showing various men saying “Boys will be boys.”
The ad then rehashes Gillette’s classic tagline, “The Best a Man Can Get,” by asking, “Is this the best a man can get? Is it? We can’t hide from it. It has been going on far too long. We can’t laugh it off, making the same old excuses.”

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