P&G Challenges Men to Shave Their ‘Toxic Masculinity’ in Gillette Ad
Spot pegged to #MeToo asks ‘Is this the best a man can get?’
Gillette's new ad puts a new spin on the brand’s 30-year tagline—‘The Best a Man Can Get.’ PHOTO: PROCTER & GAMBLE CO.
Gillette is embracing the #MeToo movement in a new digital ad campaign aimed at men, the latest message from an advertiser attempting to change societal norms.
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