TRADER JOE’S PUSHES BACK AGAINST CANCEL CULTURE
“We do not make decisions based on petitions. We make decisions based on what customers purchase…”
IMAGE CREDITS: "TRADER JOE'S" BY JEEPERSMEDIA IS LICENSED UNDER CC BY 2.0.
Popular grocery chain Trader Joe’s is pushing back against cancel culture after an online petition demanded the chain remove “racist packaging” from its products.
Trader Joe’s resisted claims that its ethnic food brands, such as “Trader Jose” and “Trader Ming”, are racist and said the company makes decisions based on customer purchases and feedback.
“We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions,” Trader Joe’s stated. “…Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then — and still do — that this naming of products could be fun and show appreciation for other cultures.”
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